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Frequently Asked Questions:

Q:  Is The Source a Canadian company?

A: The Source is Canadian owned and operated company. The Source’s corporate head office is located in Barrie, Ontario Canada.

Q. Which Dealer Opportunity is right for my business?

A: If you are looking for an electronics wholesaler to buy product for your store, The Source Direct is right for you.

If you’d like to operate a section of your store under The Source name/banner and leverage trusted brand loyalty, The Source Express is right for you.  See Comparative Chart for additional benefits.

Contact us for more information:

Q: What is The Source Express?

A: The Source Express, is a The Source store within a store concept with full branding and extensive national advertising programs.

To learn more contact

Q: What is The Source Direct?

A: The Source Direct is a wholesale relationship that leverages The Source’s 40 years of Consumer Electronics buying power  that we have established as one of Canada’s largest consumer electronics and wireless retailers.

The Source Dealer Direct model does not use any of The Source branding.
To learn more contact

Q: If I choose The Source Express, what other ongoing payments or royalties am I required to make?

A: There are no ongoing payments, royalties, franchise fees or licensing fees. 100% of your personal investment goes towards the purchase of the store inventory and assets.

Q: What is the average profitability of a The Source Express?

A: The Source works hard to provide the support and opportunities needed to succeed. Ultimately, individual profits vary depending upon a number of factors including: sales, store location, number of households in the market, operating expenses, lease/real estate costs, and your ability to manage and control the business. 

Q: What merchandise assortment is available to me through The Source Direct?

A: The Source provides access to over 8,000 SKUs divided into three distinct profit centers:
  1. Mobility and Accessories; MP3 Players; Digital Cameras; GPS; etc.
  2. Home Entertainment: TV’s; Satellite TV; Home Theatre; Speakers; Gaming; etc.
  3. Small Office/Home Office: Computers and Accessories; Printers and Ink; Networking; Telephones;  Home Security; etc.

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